Not just a pretty face: Melbourne based skin clinic Glöw Beauteous has a crisp new visual identity. First and foremost the new appearence embodies a modern, lively but settled company which implies the beauty factor as well as the scientific understanding of skin. The design operates on two levels. The first being a visually delicious logo, the second reveals the intrinsic elements of the business through the use of a warm colour palette, organic lines and a cyclical shape.