At the end 2011 I was contact by Fube [ fiu-b ], a creative production company based in Utrecht, The Netherlands, contact me to create a recognizable, modern and clean visual identity. The word Fube originates from the definition of a incorrect cube also known as a fuckup cube. This 'fuckup cube' has become the main-core of the identity.

See total identity project here: http://www.behance.net/gallery/Fube-Identity/4804057