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The Inside is designed as an international restaurant in a fast casual format. The range of products contains tasty dumplings: baked, fried or boiled, according to traditional recipes of distant lands, or as extravagant taste creations.

An essential common feature of these dumplings are their super hot and at the same time natural inner values, which not only were the inspiration for the restaurant name, but also find their place in the graphical implementation: The simple and reduced illustrations play with the themes “inside” and “inner values” and, in particular, with the slogan “hot, tasty and organic inner values”. The aim was to give the customer space for personal interpretation and attract his attention in a humorous way, making him afterwards smile.

The bachelor thesis includes the restaurant concept, logo design, packaging, menu card, poster and giveaways.

Normal 0 21 MicrosoftInternetExplorer4 Developed 2012; Faculty of design; Georg-Simon-Ohm University in Nuremberg