Alexandros Gavrilakis is a Designer and Creative Director who believes that in order to build a successful brand you have to live it before you try to create it. You need to get to its core, to understand it, to feel its energy. Only then you can make it seem effortless. Alexandros is working freelance and operating internationally. He is passionate about creating brands that serve their purpose, collaborating with people who inspire him and incorporating some of his life experiences into creating brands that are truthful, innovative and beautiful.