”Edith Södergran was an incredibly talented and innovative poet who died young and never experienced how important her work later became for Swedish literature,” says Grettve. “For my collection I took her from St. Petersburg and put her on a motocross bike on an off-road track.”

The collection is designed in black and white and features turn of the century (1890-1900) details infused with sport-inspired

touches. The designs focus on the waist, high collars and button sleeves, incorporating influences from motocross apparel.

Jenny Grettve has also collaborated with the artist Elisabeth Moritz, whose words and images have been translated into an original dress design. 

For our A/W 12 look book we did a collaboration with architecture photograper Felix Gerlach at Lund Art Museum. 

JENNYGRETTVE DESIGN STUDIO is a creative hub run by architect, musician and fashion designer Jenny Grettve. The company often collaborates with other artists to explore and communicate over boarders. The main focus is the fashion collection released twice a year.