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Connect Resource Rebrand

A Creative Pool project by Karolina Loboda (Canada)

Connect Resource, a 20-year-old business recently moved into a new space in Toronto’s financial district, the firm was looking to project a new image of consummate professionalism even while maintaining a friendly, approachable demeanour. We designed patterns of simple geometric shapes (reflecting walls, furniture, and interior structures) on a dot-based grid, with the suggestion that the dots can be connected and reconnected in infinite ways.