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Pfeffer & Frost Lebkuchen Packaging

A Creative Pool project by Elisabeth Weber (Germany)

We're presenting the world-famous Elisen-Lebkuchen in a new rebranded look and packaging: The lovingly illustrated aesthetic can help make them a perfect and tasty gift this Christmas. Inside, you will find a biodegradable foil that keeps the Lebkuchen (gingerbread) perfectly fresh and doesn't harm the environment.

 

Design & Art Direction: ELLIJOT, illustration: Charlotte Dumortier, photo: Katharina Pflug